AI-powered hospitality coaching

Speak.
Get scored.
Sound professional.

Fluent is an AI coaching platform built for hospitality workers across Southeast Asia. It scores not just your English but whether your response is actually appropriate for the moment.

Two scores. One platform. The feedback no one else gives you.

Scenario · Hotel check-in · Front desk
A guest arrives and says their room is not ready but they are tired from a long flight. How do you respond?
8.2
English
7.5
Professional
7.9
Overall

"Strong empathy and clear grammar. Consider offering a specific alternative such as lounge access or a time estimate rather than a general apology."

The gap is not grammar. It is register.

Hospitality workers across Southeast Asia learn English in school. Many arrive at their first hotel job with functional English and very little idea of how to use it professionally.

Textbooks teach vocabulary. They do not teach the difference between answering a guest's question and genuinely reassuring them. They do not teach how to decline a request without damaging a guest relationship. They do not teach what a professional response sounds like versus a grammatically correct one.

Every language learning tool these workers have access to scores language. None of them score professional appropriateness and cultural correctness alongside it.

Fluent fixes that. A worker practicing a hotel check-in scenario gets two scores simultaneously: how correct their English was, and how appropriate their response was for that specific professional moment.

The practice loop is the mechanism: record a response, receive two scores, try again.

🎤
Record and receive feedback instantly

Speak into the browser. Fluent transcribes locally, scores your response, and returns structured feedback in under 15 seconds. No waiting. No forms. Just practice and improvement.

Two scores. Every response.

An English score covering grammar, phrasing, and natural fluency. A professional score covering whether the response was actually appropriate for the scenario. Both matter. Both are scored.

📝
Real scenarios. Real situations.

Guest check-in. Complaint handling. Upselling at the front desk. Reservation changes. Each scenario is drawn from actual hospitality situations, not classroom exercises.

For hospitality workers: the platform, the markets, and the practice loop are all below.

For employers and hotels: jump to the licensing section ↓

Free for workers. Always.

Markets

Starting in Indonesia. Expanding across Asia.

🇮🇩
Indonesia
Hotel reservation staff, front desk, and food and beverage. The pilot market. Scenario packs validated with Bali and Jakarta properties.
Pilot
🇵🇭
Philippines
Strong English foundation, high hospitality employment, and active overseas placement pipelines.
Soon
🇻🇳
Vietnam
Fast-growing tourism sector with a large hospitality workforce and strong appetite for professional development.
Soon
🇹🇭
Thailand
One of the largest hospitality workforces in the region. High volume of international guests with varied expectations.
Soon
🇯🇵
Japan
A specific track for Southeast Asian workers navigating Japanese service culture, keigo, and workplace norms. A different product for a different market.
Planned
Japan track

The Japan problem is not language. It is culture.

Indonesia, the Philippines, Vietnam, and Myanmar all have meaningful Japanese language education embedded in their secondary school systems. Workers arrive in Japan with functional Japanese and very little understanding of Japanese service culture.

The real gap is keigo: the honorific register Japanese service workers use in every customer-facing moment. Textbook Japanese does not teach it. On-the-job training teaches it inconsistently. The result is workers who are linguistically capable and professionally underprepared.

The Fluent Japan track scores both language and cultural appropriateness against Japanese service norms. A Filipino worker practicing a konbini transaction gets feedback on her Japanese and on whether her response matched what a Japanese customer and manager would actually consider correct.

Keigo and register scoring

The scoring layer is built with explicit keigo awareness. Polite form versus plain form. The correct honorifics for the situation. Scenarios reflect real convenience store, restaurant, and care facility contexts.

Employer-side licensing

Japanese employers in high-turnover service sectors pay a monthly site licence. Foreign staff practice the employer's actual workplace scripts on their own time and arrive on the floor already calibrated.

Worker credentialing

A worker who scores consistently above threshold across scenario packs is a credentialed candidate, not just a CV. Employers access a pre-screened pool of workers who have demonstrated language ability and cultural readiness before their first shift.

Free for workers. Always.

Practice is free. The score and the improvement record belong to the worker regardless of employment status. Employers pay for access to the platform and the candidate pool. Workers do not.

For employers and hotels

Your staff practice your standards. Before their first shift.

Site licence

A monthly licence covering unlimited staff practice sessions. Your team practices on their own time. You see the scores. No instructor required, no classroom scheduled.

Custom scenario packs

A one-time onboarding fee covers development of scenario packs built around your specific property, your scripts, and your service standards. Staff practice your situations, not generic ones.

Pre-screened candidate pool

At scale, employers access a pool of workers who have already demonstrated language ability and professional readiness through scored practice. Hiring from a track record, not a resume.

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